Wednesday, December 16, 2015

Walt Disney Parks & Resorts Announce New Alliance with Kimberly-Clark Corporation

Walt Disney Parks & Resorts just announced a new strategic alliance with Kimberly-Clark Corporation that will increase the availability of their products throughout the Disney theme parks and on the Disney Cruise ships.

This alliance will also bring new sponsorships!  The Disney Baby Care Centers will all now be sponsored by Huggies Diapers and will have Kimberly-Clark products for sale such as Huggies Diapers, Pull-Ups training pants, and Kleenex.  Stroller rental centers in the parks will also be now sponsored by Huggies and the Disney Junior Live on Stage show at Hollywood Studios will be sponsored by Pull-Ups. 

Kimberly-Clark products such as Huggies, Pull-Ups, Kleenex, and Cottonelle will all be available for purchase at different merchandise stations throughout out the Walt Disney World Resort, Disneyland Resort, and Disney Cruise ships!  The products will also be used throughout all the resorts and cruise ships as well.  This partnership is just expanding on the current relationship the two corporations already had.  In a press release Mike Hsu, Group President, Kimberly-Clark North America said, "Today marks an important day in our 20-year relationship with Disney.  Our well-known Kimberly-Clark brands are trusted around the world, and have been built based on a strong, emotional connection with families. Through this expanded relationship with Disney, we will take the next step in making lives better, this relationship will provide millions of parents each year with convenient access to their favorite family products featuring Disney licensed characters as well as comfortable diaper changing areas as they experience the joy of visiting Disney parks with their children."


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